TY  - BOOK
AU  - Quelch, John A.
TI  - Cases in marketing management and strategy: : an Asia-Pacific perspective
U1  - 658.80095 C268 1996 
CY  - Singapore
PB  - Simon & Schuster (Asia)
KW  - Marketing--Asia--Case Studies
KW  - Markrting
KW  - Asia
KW  - Management
KW  - Case studies
N1  - Includes references
ER  -