Strategic marketing:   creating competitive advantage. 

 - 4th ed. 
 - 568p.  ill.  25cm. 
<br/><br/> Index 
<br/><br/><label>ISBN: </label>978-0-19-885676-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 St82 2022