TY  - BOOK
AU  - IV. Montecchi, Matteo.
AU  - West, Donglas.
AU  - Ford, John.
AU  - Ibhahim, Essam.
TI  - Strategic marketing: : creating competitive advantage
SN  - 978-0-19-885676-4
U1  - 658.802 St82 2022 
CY  - Oxford
PB  - Oxford  University Press.
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Index
UR  - https://library.universityofbohol.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ed2413c16dcdf31e52f18a19bd11219c
ER  -