Arens, William F. <br/><br/>
Contemporary advertising. 

 - 7th ed. 
 - xxxii,569p.ill.  27 cm. 
<br/><br/><label>ISBN: </label>0-256-26253-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 Ar33 1999