Ariely, Dan <br/><br/>
Predictably irrational :  the hidden forces that shape our decisions. 

 - xx,348p.: (pbk)  17cm. 
<br/><br/><label>ISBN: </label>978-0-06-201820-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Reasoning (Psychology).<br/>Decision making.<br/>Judgment.
<br/><br/><label>Dewey Class. No.: </label>153.83 Ar698 2010