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Event studies: theory, research and policy for planned events.

Getz, Donald

Event studies: theory, research and policy for planned events. - 506p.: ill. 24cm.

References and index

ISBN: 978-1-138-89915-5

Subjects--Topical Terms:
Special events--Planning.
Special events--Management

Dewey Class. No.: 394.2068 G335 2016

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