Exploring marketing research.

Zikmund, William G.

Exploring marketing research. - 4th ed. - 834p. (hb) 26cm.

Includes Appendix and Index

0-03-051562-9

658.8072 Z64 1991
About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.