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Sports and entertainment marketing.

Kaser, Ken

Sports and entertainment marketing. - 4th ed. - 440p. ill 28cm.

Glossary and index

ISBN: 978-1-337-90402-5

Subjects--Topical Terms:
Performing arts--Marketing--Study and teaching (Secondary).
Sports--Marketing--Study and teaching (Secondary).
Entertainment events--Marketing--Study and teaching (Secondary).

Dewey Class. No.: 796.0698 K151 2019

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