Principles of services marketing.
Palmer, Adrian
Principles of services marketing. - 3rd ed. - xvi, 516 p. 24cm.
Includes references
0-07-709748-3
Service industries-marketing.
Marketing -management.
658.8 P183 2001
Principles of services marketing. - 3rd ed. - xvi, 516 p. 24cm.
Includes references
0-07-709748-3
Service industries-marketing.
Marketing -management.
658.8 P183 2001