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Essentials of marketing: A marketing strategy planning approach.

Perreault, William D. Jr.

Essentials of marketing: A marketing strategy planning approach. - 13th ed. - xxxix, 640 p. 27 cm.

Includes index

ISBN: 978-1-259-01030-9

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 P455 2012

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