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Marketing management: Knowledge and skills : text analysis cases plans.

Abad, Jenny

Marketing management: Knowledge and skills : text analysis cases plans. - 3rd ed. - xvi, 943p.:tabs. 25 cm.

ISSN: 0-256-09225-7

Subjects--Topical Terms:
Marketing- Management- Case studies.
Marketing- Management.

Dewey Class. No.: 658.8 P441 1992

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