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ISBD view for: Marketing :

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Marketing : concepts and strategies.

Pride, William M.

Marketing : concepts and strategies. - 6th ed. - xxxiv, 818p.:tabs. 26cm.

Dewey Class. No.: 658.8 P932 1989

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.

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