Applied marketing research for data based marketing decisions.

Roberto, Eduardo L.

Applied marketing research for data based marketing decisions. - 292p. 22 cm.

Includes index.

971-113-064-5


Marketing Decision making.
Marketing research.

658.8072 R54 1987
About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.