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New product development : managing and forecasting for strategic success.

Thomas, Robert J.

New product development : managing and forecasting for strategic success. - xiv, 352p. (hbk) 26cm.

Includes index

ISBN: 0-471-57226-8

Subjects--Topical Terms:
New products--Marketing--Forecasting.
New products--Management.

Dewey Class. No.: 658.575 T454 1993

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