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Differentiate or die : survival in our era of killer competition.

Trout, Jack

Differentiate or die : survival in our era of killer competition. - x, 230p. (hbk) 23cm.

Include index

ISBN: 0-471-35764-2

Subjects--Topical Terms:
Brand name products.
Marketing.
Advertising--Brand name products.
Competition.

Dewey Class. No.: 658.8 T861 2000

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