Cases in marketing management and strategy: an Asia-Pacific perspective.

Cases in marketing management and strategy: an Asia-Pacific perspective. - xi, 507 p.: ill 25cm.

Includes references


Marketing--Asia--Case Studies.
Markrting--Management--Case studies--Asia

658.80095 C268 1996
About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.