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Advertising and promotion: an integrated marketing communications perspective.

By: Contributor(s): Material type: TextTextBoston Mc Graw Hill Irwin.Edition: 7th edDescription: xxvi, 820p. 27cmISBN:
  • 978-007-126074-9
Subject(s): DDC classification:
  • 659.1 B427 2007
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Holdings
Item type Current library Call number Status Date due Barcode
Reference College Library 659.1 B427 2007 (Browse shelf(Opens below)) Available 3UOBL00009647T

1 _ 27cm. 18 2 2 7 66 B427 659.1 1 0

6 0 1

Book 2007

Mc Graw Hill Irwin

32618

32617

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About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.