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Advertising and promotion: an integrated marketing communications perspective.

By: Contributor(s): Material type: TextTextNew York Mc Graw Hill Education.Edition: 11th editionDescription: xli, 764p. :ill. col. (pb) 27cmISBN:
  • 978-1-259-92169-8
Subject(s): DDC classification:
  • 659.1 B410 2018
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Graduate Library Graduate Library 659.1 B410 2018 (Browse shelf(Opens below)) Available 3UOBL00041332G

Includes index

1 _ 27cm. Includes index 146 7 2 7 66 B410 659.1 1 0

6 0 1

Book 2018

Mc Graw Hill Education

37879

2022-01-17 00:00:00 NULL

37878

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.