Strategic brand management: building, measuring, and managing brand equity.
Material type:
TextSingapore Pearson/Prentice Hall.Edition: 3rd edDescription: 692p.: ill. 25.5cmISBN: - 978-981-0697-40-2
- 658.827 K29 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Reference | College Library | 658.827 K29 2009 (Browse shelf(Opens below)) | Available | 3UOBL00019732P |
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| 658.82 K191 2017 Advertising and sales promotion. | 658.827 C527 2006 Understanding brands. | 658.827 D912 2005 Principles of advertising & IMC. | 658.827 K29 2009 Strategic brand management: building, measuring, and managing brand equity. | 658.827 M345 2001 The hero and outlaw : building extraordinary brands through the power of Archetypes. | 658.83 C884 1996 Marketing research : for managers. | 658.83 D588 2009 Marketing: a simplified approach text and cases. |
Includes index.
1 _ 25.5cm. Includes index. 18 2 2 7 66 K29 658.827 1 0
6 0 1
Books 2009
Pearson/Prentice Hall
13484
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