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Advertising & IMC principles & practice.

By: Contributor(s): Material type: TextTextSingapore Pearson Education South Asia.Edition: 10th edDescription: 669p. 27cmISBN:
  • 978-981-4628-45-7
Subject(s): DDC classification:
  • 659.1 M854 2015
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Holdings
Item type Current library Call number Status Date due Barcode
Reference College Library 659.1 M854 2015 (Browse shelf(Opens below)) Available 3UOBL00035043I
Reference College Library 659.1 M854 2015 (Browse shelf(Opens below)) Available 3UOBL00035042H

Includes index

1 _ 27cm. Includes index 18 2 2 7 66 M854 659.1 1 0

6 0 1

Book 2015

Pearson Education South Asia

33232

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33231

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About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.