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Principles of marketing: the management view. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York Holt, Rinehart and Winston.
Availability: Items available for loan: Law Library (1)Call number: 658.8 B965 1966.

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Selling : principles and practices. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw-Hill.
Availability: Items available for loan: College Library (1)Call number: 658.85 B965 1992.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.

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