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1.
Basic marketing: a global managerial-approach. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Homewood, Illinois Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.8 M127 1993.

2.
Basic marketing: a global managerial-approach. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Quezon City JMC Press.
Availability: Items available for loan: College Library (1)Call number: 658.8 M127 1990.

3.
Basic marketing : a managerial approach. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Quezon City JMC Press.
Availability: Items available for loan: College Library (1)Call number: 658.8 M127 1990.

4.
Basic marketing : a managerial approach. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Homewood, Il. Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.8 M127 1987.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.