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1.
Understanding consumer behavior. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.8342 P441 1994.

2.
A preface to marketing management. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw-Hill Companies.
Availability: Items available for loan: College Library (1)Call number: 658.8 P478 2013.

3.
Strategic management: a focus on process. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Mc Graw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.4012 C337 1993.

4.
Strategic management: a focus on process. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Burr Ridge, Illinois Austen Press.
Availability: Items available for loan: College Library (1)Call number: 658.4012 C418 1993.

5.
Strategic management: concepts and applications. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Chicago Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.4012 C337 1994.

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About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.