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Principles of marketing leadership in hospitality and tourism : : strategies and tactics for competitive advantage.

By: Contributor(s): Material type: TextTextNew Jersey Pearson Education.Description: xxv, 662p.; col.; ill. 25.4cmISBN:
  • 978-981-06-9820-1
Subject(s): DDC classification:
  • 910.460688 Sh559 2007
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Holdings
Item type Current library Call number Status Date due Barcode
Reference College Library 910.460688 Sh559 2007 (Browse shelf(Opens below)) Available 3UOBL00019012G

1 _ 25.4cm 39 2 2 7 65 Sh559 910.460688 1 0

9 1

Book 2007

Pearson Education

1144

1142

1143

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.