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1.
Principles of marketing. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Upper Saddle River, N.J. Prentice - Hall.
Availability: Items available for loan: College Library (10)Call number: 658.8 K848 1996, ...

2.
Principles of marketing. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson Education South Asia.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8 K87 2008.

3.
Principles of marketing. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson Education South Asia.
Availability: Items available for loan: College Library (2)Call number: 658.8 K87 2006, ...

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.