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1.
Consumer behavior and marketing strategy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston McGraw-Hill/Irwin.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8342 P478 2005.

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2.
Understanding consumer behavior. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.8342 P441 1994.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.

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