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1.
Differentiate or die : survival in our era of killer competition. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York John Wiley & Sons.
Availability: Items available for loan: College Library (1)Call number: 658.8 T861 2000.

2.
Pillsbury easy as pie : :140 simple recipes + 1 ready made pie crust. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New Jersey Wiley Publishing, Inc.
Availability: Items available for loan: College Library (1).

3.
The hero and outlaw : building extraordinary brands through the power of Archetypes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.827 M345 2001.

4.
Global culture industry: the mediation of things. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Cambridge, UK Polity Press.
Availability: Items available for loan: College Library (1)Call number: 306.301 L343 2007.

5.
Strategic brand management: building, measuring, and managing brand equity. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson/Prentice Hall.
Availability: Items available for loan: College Library (1)Call number: 658.827 K29 2009.

6.
Principles of advertising & IMC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston Mc Graw Hill Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.827 D912 2005.

7.
Understanding brands. by
Material type: Text Text; Format: print ; Literary form: Not fiction
London Kogan Page.
Availability: Items available for loan: College Library (1)Call number: 658.827 C527 2006.

8.
America's favorite brand name.
Material type: Text Text; Format: print ; Literary form: Not fiction
Illinois Publications International.
Availability: Items available for loan: College Library (1)Call number: 641.56 Am512 1996.

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About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.