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1.
Consumer behavior: concepts & applications. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw-Hill.
Availability: Items available for loan: College Library (1)Call number: 658.834 L926 1988.

2.
Market - driven management : using the new marketing concept to create a customer - oriented company. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York John Wiley & Sons.
Availability: Items available for loan: College Library (1)Call number: 658.812 W379 1994.

3.
Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.8342 St859 2005.

4.
Emotion marketing: the hallmark way of winning customers for life. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York Mc Graw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.8 R552 2001.

5.
The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students. by
Edition: 2015 edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Manila Rex Book Store.
Availability: Items available for loan: College Library (5)Call number: 658.8443 R642 2015, ...

6.
Consumer behavior and marketing strategy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston McGraw-Hill/Irwin.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8342 P478 2005.

7.
Understanding consumer behavior. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.8342 P441 1994.

8.
Consumer behavior: a practical approach to consumer understanding. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Manila Unlimited Books Library,.
Availability: Items available for loan: College Library (2)Call number: 658.8342 P434 2015, ...

9.
Consumer Behavior. by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
New York Macmillan.
Availability: Items available for loan: College Library (1)Call number: 658.8342 M871 1990.

10.
Marketing management. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Harlow, England Pearson Education.
Availability: Items available for reference: College Library: Not for loan (1)Call number: 658.8 K874 2016. Graduate Library: Not for loan (1)Call number: 658.8 K874 2016.

11.
Consumer behavior. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Australia Cengage Learning.
Availability: Items available for loan: College Library (1)Call number: 658.8342 K183 2015.

12.
Consumerism. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Philadelphia Mason Crest Pub.
Availability: Items available for loan: High School Library (1)Call number: 306.30973 J635 2017.

13.
Consumer behaviour in tourism. by
Material type: Text Text; Format: print ; Literary form: Not fiction
London Routledge.
Availability: Items available for loan: College Library (1)Call number: 910.688 H784 2016.

14.
Handbook of customer satistfaction. by
Edition: 1st. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New Delhi Infinity Books.
Availability: Items available for reference: College Library: Not for loan (1)Call number: 658.812 H645 2006.

15.
Consumer behaviour : implications for marketing strategy. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Australia Irwin.
Availability: Items available for loan: College Library (1)Call number: 658.83240973 H314 1992.

16.
Organizational climate in bank industry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New Delhi Discovery Publishing House.
Availability: Items available for loan: College Library (1)Call number: 381 G571 2013.

17.
The apple experience: secrets to building insanely great customer loyalty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw Hill.
Availability: Items available for loan: College Library (2)Call number: 658.812 G172 2012, ...

18.
Exceptional customer service. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Holbrook, Mass Adams Media.
Availability: Items available for loan: College Library (1)Call number: 658.812 F699 2001.

19.
Consumer behaviour : applications in marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
London SAGE Publications, Inc.
Availability: Items available for loan: College Library (1)Call number: 658.8342 Eas13 2013.

20.
Global marketing & advertising: understanding cultural paradoxes. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Los Angeles SAGE.
Availability: Items available for loan: College Library (1)Call number: Ref 658.802 M777 2019.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.