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1.
Global marketing: concepts and practices. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Philippines Allen Adrian Books.
Availability: Items available for loan: College Library (3)Call number: 658.848 S182 2010, ...

2.
Marketing management: Knowledge and skills : text analysis cases plans. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Irwin.
Availability: Items available for loan: College Library (2)Call number: P441, ...

3.
Marketing strategy: text and cases. by
Edition: 7th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Cengage Learning Asia.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8 F413 2019.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.