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1.
Marketing strategy: a decision - focused approach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston McGraw Hill.
Availability: Items available for loan: Graduate Library (1)Call number: 658.802 M345 2006.

2.
Principles of Marketing: an Asian perspective. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson Prentice Hall.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8 P957 2005.

3.
Sales, marketing and PR in service industry.
Material type: Text Text; Format: print ; Literary form: Not fiction
UAE 3G E-learning.
Availability: Items available for loan: College Library (1)Call number: 658.8 Sa163 2015.

4.
Tourism product and services.
Material type: Text Text; Format: print ; Literary form: Not fiction
UAE 3G E-learning.
Availability: Items available for loan: College Library (1)Call number: 910.688 T727 2015. High School Library (1)Call number: 647.94054 T645 2015.

5.
Retail IT management.
Material type: Text Text; Format: print ; Literary form: Not fiction
UAE 3G E-learning.
Availability: Items available for loan: College Library (1)Call number: 658.87 R437 2015.

6.
Principles of supply chain management : a balanced approach. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Australia Cengage Learning.
Availability: Items available for loan: College Library (1)Call number: 658.7 W815 2016.

7.
Principles of supply chain management: a balanced approach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Australia Cengage Learning Asia.
Availability: Items available for loan: College Library (1)Call number: 658.7 W815 2009.

8.
How to write a marketing plan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
London Kogan Page.
Availability: Items available for loan: College Library (1)Call number: 658.802 W538 2006.

9.
Market - driven management : using the new marketing concept to create a customer - oriented company. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York John Wiley & Sons.
Availability: Items available for loan: College Library (1)Call number: 658.812 W379 1994.

10.
Authentic marketing: how to capture hearts and minds through the power of purpose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Hoboken, New Jersey John Wiley & Sons.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8 W388 2019.

11.
Tourism management. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Australia John Wiley & Sons, Inc.
Availability: Items available for loan: College Library (1)Call number: 338.4791 W363 2006.

12.
Marketing strategy: a decision-focused approach. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston McGraw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.8 W182 2008.

13.
Eight giant steps to global domination. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw Hill.
Availability: Items available for loan: College Library (1)Call number: 650.1 V823 2001.

14.
Basic understanding to hospitality and tourism marketing with IMC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Manila Unlimited Books Library Services & Publishing.
Availability: Not available: College Library: Checked out (1).

15.
Basic understanding hospitality and tourism marketing with IMC. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Manila Unlimited Books Library,.
Availability: Items available for loan: College Library (3)Call number: 467.940688 V433 2017, ...

16.
The winning formula : market initiating products. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New Delhi Sterling Pub.
Availability: Items available for loan: Graduate Library (1)Call number: 658.8 Um48 2004.

17.
Fashion brands : branding style from Armani to Zara. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
London Kogan Page.
Availability: Items available for loan: College Library (1)Call number: 746.920688 T926 2012.

18.
Marketing research : measurement and method. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York Macmillan.
Availability: Items available for loan: College Library (1)Call number: 658.83 T918 1990.

19.
Differentiate or die : survival in our era of killer competition. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York John Wiley & Sons.
Availability: Items available for loan: College Library (1)Call number: 658.8 T861 2000.

20.
Success secrets exposed. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Thomas fernandez & Setiawan Santoso.
Availability: Items available for loan: College Library (1)Call number: 650.1 F363 2010.

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.