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1.
The hero and outlaw : building extraordinary brands through the power of Archetypes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York McGraw Hill.
Availability: Items available for loan: College Library (1)Call number: 658.827 M345 2001.

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2.
Managing new products: Competing through excellence. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Manila National Book Store.
Availability: Items available for loan: College Library (1)Call number: 658.575 K952 1988.

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3.
Understanding brands. by
Material type: Text Text; Format: print ; Literary form: Not fiction
London Kogan Page.
Availability: Items available for loan: College Library (1)Call number: 658.827 C527 2006.

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4.
Product strategy and management. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson Education South Asia.
Availability: Items available for loan: College Library (4)Call number: 658.56 B168 2008, ...

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.

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