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Marketing strategy: text and cases.

Ferrell, O.C.

Marketing strategy: text and cases. - 7th edition - xviii, 556p. (pb) 27cm.

Includes index

ISBN: 978-981-4834-61-2

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Management.

Dewey Class. No.: 658.8 F413 2019

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