Marketing strategy: (Record no. 15904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a2200313Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241015031727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240826s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-4834-61-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 F413 2019 |
| 098 ## - OTHER CLASSIFICATION SCHEMES (OCLC) | |
| Call number based on other classification scheme | Marketing strategy: text and cases___978-981-4834-61-2 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | 48929 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing strategy: |
| Remainder of title | text and cases. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning Asia. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 556p. (pb) |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 590 ## - LOCAL NOTE (RLIN) | |
| Provenance (VM) [OBSOLETE] | 1 |
| -- | _ |
| -- | 27cm. |
| -- | Includes index |
| -- | 146 |
| -- | 7 |
| -- | 2 |
| -- | F413 |
| -- | 658.8 |
| -- | 1 |
| -- | 0 |
| 592 ## - | |
| -- | 6 |
| -- | 0 |
| -- | 1 |
| 593 ## - | |
| -- | Cengage Learning Asia |
| -- | Book |
| -- | 2019 |
| 594 ## - | |
| -- | 37866 |
| 594 ## - | |
| -- | 2022-01-14 00:00:00 |
| -- | NULL |
| 594 ## - | |
| -- | 37865 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| -- | 2022/01/14 |
| -- | 112727 |
| -- | 2022/01/14 |
| -- | 112727 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Graduate Library | Graduate Library | Graduate Library | 09/07/2021 | 7395.00 | G1451 | 658.8 F413 2019 | 3UOBL00041324H | 08/28/2024 | 08/28/2024 | Reference |