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Relationship marketing : successful strategies for the age of the customer.

McKenna, Regis

Relationship marketing : successful strategies for the age of the customer. - xiii, 242p. 23cm.

Includes index

ISBN: 0-201-62240-8

Subjects--Topical Terms:
High technology--Marketing.
Marketing.
Customer service.

Dewey Class. No.: 658.812 M155 1991

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