Marketing communications: an intergrated approach.
Smith, Paul Russell 1957-
Marketing communications: an intergrated approach. - 4th ed. - xvi, 696p.: ill. 25cm.
0-7494-4265-4
Communication in marketing.
658.802 Sm656 2004
Marketing communications: an intergrated approach. - 4th ed. - xvi, 696p.: ill. 25cm.
0-7494-4265-4
Communication in marketing.
658.802 Sm656 2004