Marketing communications: an intergrated approach.

Smith, Paul Russell 1957-

Marketing communications: an intergrated approach. - 4th ed. - xvi, 696p.: ill. 25cm.

0-7494-4265-4


Communication in marketing.

658.802 Sm656 2004
About

The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.