Marketing communications: (Record no. 29923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a2200277Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241015031844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240826s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7494-4265-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 Sm656 2004 |
| 098 ## - OTHER CLASSIFICATION SCHEMES (OCLC) | |
| Call number based on other classification scheme | Marketing communications:_an intergrated approach__0-7494-4265-4 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | 3065 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Paul Russell |
| Dates associated with a name | 1957- |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communications: |
| Remainder of title | an intergrated approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London |
| Name of producer, publisher, distributor, manufacturer | Kogan Page. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 696p.: ill. |
| Dimensions | 25cm. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Provenance (VM) [OBSOLETE] | 1 |
| -- | _ |
| -- | 25cm. |
| -- | 18 |
| -- | 2 |
| -- | 2 |
| -- | 7 |
| -- | 66 |
| -- | Sm656 |
| -- | 658.802 |
| -- | 1 |
| -- | 0 |
| 592 ## - | |
| -- | 6 |
| -- | 0 |
| -- | 1 |
| 593 ## - | |
| -- | Kogan Page |
| -- | Books |
| -- | 2004 |
| 594 ## - | |
| -- | 4303 |
| 594 ## - | |
| -- | 4302 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan, 1956. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| -- | 2014/01/28 |
| -- | 119502 |
| -- | 2014/03/05 |
| -- | 119500 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | College Library | College Library | 01/28/2014 | 45487 | 658.802 Sm656 2004 | 3UOBL00020890M | 08/28/2024 | 08/28/2024 | Reference |