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Marketing : concepts and strategies.

By: Contributor(s): Material type: TextTextBoston Houghton Mifflin.Edition: 6th edDescription: xxxiv, 818p.:tabs. 26cmDDC classification:
  • 658.8 P932 1989
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Holdings
Item type Current library Call number Status Date due Barcode
Reference College Library 658.8 P932 1989 (Browse shelf(Opens below)) Available 3UOBL00032081H

1 _ 26cm. 18 2 2 7 66 P932 658.8 1 0

6 0 1

Book 1989

Houghton Mifflin

20251

20250

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.