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Advertising: Principles and practice. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Englewood, Cliffs N.J. Prentice - Hall.
Availability: Items available for loan: College Library (2)Call number: 659.1 W463 1989, ...

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Advertising & IMC principles & practice. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Singapore Pearson Education South Asia.
Availability: Items available for loan: College Library (2)Call number: 659.1 M854 2015, ...

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The University of Bohol was originally named Rafael Palma College after the greatest scholar of his time, the late Dr. Rafael Palma. Its history is an account of how a group of public and civic spirited citizens of the province of Bohol ventured to establish an educational institution in answer to a long felt need of college education to those who could not afford to study outside the province.

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